Custom websites
Designed around your offer, your service area, and the reasons a customer should trust you quickly. Not a template with your logo dropped in.
Websites for tradespeople & local service businesses
Your work is good. Your website should say so.
I’m Paul. I build websites for plumbers, landscapers, shops, studios and small teams around Eastern Connecticut — sites that show up on Google, look like you mean business, and make it easy for the right customer to call you.
No account managers. No agency theater. You talk to the person doing the work.
- Website design
- SEO foundations
- Brand identity
- Booking systems
- Local growth
- Clear, honest copy
01
What I build
A website that works like a good employee: it shows up, it’s presentable, and it sends you customers while you’re on the job.
SEO setup
Service pages, titles, descriptions and structured data built around the words people actually type when they need help today — “emergency plumber near me,” not “solutions.”
Brand systems
Color, type, and wording that make a two-truck operation look established and memorable — and consistent from your van to your invoices to your homepage.
Automation
Appointment requests, email notifications, and form routing so leads land where you’ll see them, instead of sitting in an inbox you check on Sundays.
First impression. Typography, layout and phone-screen polish that separate a serious business from the template down the street.
Found locally. Pages and metadata built so Google understands what you do and where you do it.
No friction. Every page points to one thing: a call, a quote, or a booked time. Fast to load, easy to tap.
02
Selected work
Brands, storefronts and personal sites I designed and built. Scroll through them. Every number is real traffic, measured, not promised.
Apparel brand · Shop + music
Hundred Proof
Street-luxury apparel with its own soundtrack: a site-wide music player and a black-and-gold shop.
- Visits, 3 weeks
- 50
- Page views, 3 weeks
- 286
- Pages per visit
- 5.7
My label · Brand + website
Project 143
A clothing label built on one idea: say it first. The site includes The Wall, where strangers leave each other kind notes, with automatic moderation.
- Visits, 3 weeks
- 16
- Page views, 3 weeks
- 17
Personal · Editorial site
Paul Denning
An editorial portfolio: classic serif type, chapters in roman numerals, and a quiet cream-and-forest palette.
- Visits, 3 weeks
- 24
- Page views, 3 weeks
- 26
Client · Storefront
Chef’s Genetix
A private archive storefront with an age check, a lineage explorer, and a brand that looks nothing like a template.
“One of the best decisions I made.” Chef Budz
- Visits, 3 weeks
- 50
- Page views, 3 weeks
- 69
My storefront · Graphic design
Designed : By Paul D
A storefront for original graphic work, led by layered chromatic type that shifts like light through a prism.
- Visits, 3 weeks
- 17
- Page views, 3 weeks
- 17
Traffic is real visitors over the same three weeks for every site, September 23 to October 14, 2026, measured with Cloudflare Web Analytics. A visit is one person’s trip to the site; page views count every page they opened.
From a client
“Working with Jaraf was one of the best decisions I made. The site pulls 300 visitors a month from multiple countries.”
- Sessions in 30 days
- 367
- Unique visitors in 30 days
- 140
- Period
- May 2026
The quote is the client’s own words. The figures are from the site’s own analytics for 30 days in May 2026. Results vary by business.
03
How a job goes
The same way you’d want a contractor to treat your house: walk it first, write it down, then do the work.
- 1
We talk
A free Zoom call, any day 9–5. You tell me what the site needs to do for your business. I ask a lot of questions.
- 2
You get it in writing
Scope, price and timeline, confirmed in writing before any money changes hands.
- 3
I build, you review
You see it take shape and tell me what’s off. Your content, your business, your call.
- 4
Launch & after
We go live, and your first 12 months of care start that day: someone watches your forms, speed and security.
04
Pricing, out loud
Starting prices, out in the open. Every plan includes its first 12 months of care, so nothing breaks quietly after launch. Your final price depends on pages, features and content, and you get it in writing first.
Show prices as
No. 1
Starter website
from $1,095 one time
Landing pages, brochure sites, portfolios, and simple local business sites.
- Up to 3 pages
- Built for phones first
- Basic SEO setup
- Contact form
- Launch support
- 12 months of Basic Care included
No. 2
Business website
Built for lead flow
from $1,795 one time
For businesses that need a stronger online system and a clearer path from visitor to lead.
- Up to 7 pages
- Everything in Starter
- Online booking
- Leads sent to your email or phone
- Visitor analytics
- Help setting up email on your domain
- 12 months of Basic Care included
No. 3
Ecommerce / advanced
from $3,495 one time
Stores, larger sites, custom workflows, product catalogs, or advanced integrations.
- Online store or a larger site
- Product or service catalog
- Checkout and payments set up
- Inventory or content loaded
- Visitor and sales analytics
- 12 months of Business Care included
Monthly: 12 payments, care included, nothing billed on top. After month 12 it continues as your care plan, or you stop. Founding clients: the first 3 get $300 off for an honest review and a spot in this portfolio. Final prices are confirmed in writing before you pay anything.
05
Care plans
Websites rot quietly. A form stops sending, a plugin goes stale, the site slows down, and nobody notices until the phone stops ringing. Care plans keep someone watching. Every new site comes with its first year of care included; after that, keep it going with the plan that fits.
Pay for the year up front and get one month free.
Basic Care
$75/mo
Uptime monitoring, backups, security and software updates, a contact-form test every month, and up to 30 minutes of edits a month.
Business Care
$150/mo
Everything in Basic, plus a monthly report on visitors and leads, a security and compliance scan, priority fixes, and up to 1 hour of edits a month.
Growth Care
$300/mo
Everything in Business, plus new landing pages, SEO and content work, lead tracking, and up to 3 hours of edits a month.
06
Straight answers
The questions a practical owner should ask before hiring anybody.
How much does a website cost?
Starter sites begin at $1,095, business websites at $1,795, and ecommerce or advanced builds at $3,495, and each includes its first full year of care. Or pay monthly ($99, $165 or $319 a month for 12 months) with care included and nothing billed on top. The final price depends on scope, integrations, content, and timeline.
Do I need monthly maintenance?
If the website brings you leads, yes: forms, updates, backups and security need regular attention. Every new site includes its first 12 months; after that it’s your choice.
What’s in the free review?
I check your public links, visible contact paths, and basic page setup. Any check that needs a browser and couldn’t run is marked “not run” instead of guessed. The report separates what I observed from what needs your help to verify. Request one here.
Do you guarantee ADA or legal compliance?
No. The review helps spot common website risks and places to improve. It isn’t legal advice, and compliance decisions should be made with qualified counsel.
Can you fix the website I already have?
Yes. I can repair forms, improve calls to action, tighten mobile layouts, refresh content, add analytics, clean up structure — or tell you honestly when a rebuild is the smarter move.
Do you work with small businesses?
That’s who I work with. Tradespeople, service providers, local shops, creators, consultants, and small teams who want a sharper web presence without the vague agency routine.
Zoom availability: 9 AM – 5 PM, every day
Book a website call.
Pick a time and tell me what the site should accomplish. The request comes straight to me at paul@jaraf.net.
Just want a second opinion on the site you have? Request a free website review — no call, no budget form.
- Mailpaul@jaraf.net
- Call860-266-0559
- Gram@jaraf.dsa